AMA stands for “Ask Me Anything” and is like a fun, free-form interview and Q&A session with questions asked by your fans and our community. Users will leave questions and can vote on other questions according to which they would like to see answered. The AMA guest then goes through and responds to any of the questions that they would like, and in any way that they prefer.
Reddit.com is one of the largest social networking/interest group sites on the internet. It is made up of thousands of communities that are created and moderated by volunteers, such as our team.
/r/NintendoSwitch is a rapidly growing community of over 3,500,000 subscribers (as of January 2022) who all have an interest in Nintendo, the Nintendo Switch, the latest gaming news, game developers, the games they produce, and gaming in general.
/r/NintendoSwitch is, to our knowledge, the largest Nintendo Switch community online across any platform.
We currently average over 3.5 million unique visitors and 21 million page views each month (based on a 6 month average). This translates to more traffic and reach than all other Nintendo communities on Reddit combined! (/r/Nintendo, /r/3DS, /r/WiiU, etc)
To make a post or comment on Reddit, you will need to have a Reddit account. If you already have one, feel free to skip this section and move on to verifying your account.
To create an account, you will need a desired username, a password, and an email address.
Usernames may contain upper and lowercase letters, numbers, as well as dashes and underscores.
You can use one account that's branded with your company name and share it amongst your staff, or you can have each member of the team make their own account following a common naming convention such as a prefix.
Examples of usernames include:
Got all that? Great! Create your account(s).
You can create your account(s) at any time before the AMA and start exploring Reddit.
Once you’ve created your account, it’s time to get your account(s) verified with the moderation team.
There are a few ways to do this:
Once your account(s) are verified, it’s now time to decide when you want to have your AMA.
The day of the week you choose isn’t critical, however, you want to make sure it’s a day where you and/or your team can be present and devote your full attention to the AMA for at least 2-3 hours. We typically suggest that your AMA be during a weekday when you and/or your team are in the office.
The majority of our users are located in North America and Europe, so try to pick a time that works well for the US Eastern, US Pacific, and GMT time zones for maximum impact. Every Time Zone is a handy website for deciding on a time that works well across multiple time zones. Typically our guests tend to aim for either a 10am ET or Noon ET start time, but please, don't think that you have to pick somewhere in that window. Select the time that you feel works best!
Important note: In certain rare situations, the moderation team will blackout dates where we will not allow AMAs. These are typically on days where there is a major first-party release, or if Nintendo schedules a Nintendo Direct, Nindies Showcase, E3 presentation, or similar. Nintendo is notoriously bad about giving very short notice for their Nintendo Directs, so it's possible you will have selected a day, and then Nintendo comes in at the last minute and schedules something. If Nintendo schedules a Nintendo direct for the day you have chosen, we will have to ask you to reschedule. It's a rare, but it has happened in the past. We need our sticky slot at the top of the subreddit and all of our moderation manpower to go towards covering those events and the new posts and comments that come with them.
Next to many usernames on the subreddit you will see a small bit of artwork. These are called user flair, and they help users add a bit of personality and customization to their accounts. Regular users can pick from a set of predetermined icons.
However, since you’re a special verified user (or series of users), we want you to be able to stand out even more.
The type of verification (company or individual) will determine your special user flair.
The moderation team will determine which icon is the best fit and assign it to the list of username(s) you provide us.
This helps users easily identify your responses during the AMA as well as any time after the AMA if you decide to stick around in the community and talk with fans or try to provide technical assistance or support.
Note: This user flair will only appear on /r/NintendoSwitch and does not carry over to any other communities you may visit on Reddit.
At this point, your Reddit account has been created, you have been verified, we have established a date and time for the event, and your account(s) have been assigned a special user flair. Now it’s time to tell the world!
You can use whatever medium you’d like to promote your AMA such as email newsletter blast or Twitter announcement.
It’s a good idea to include:
If you've decided to promote your event via Twitter announcement, make sure to tag our official subreddit account (@rNintendoSwitch) and we’ll also re-tweet it for you to help spread the word.
Today at Noon ET / 9am PT / 5pm GMT we're doing an AMA on @rNintendoSwitch Join us and ask us anything you want about our dualscreen #shmup #DimensionDrive! https://t.co/Ibcefd1ShY pic.twitter.com/2fA9PwP9qG— 2Awesome Studio (@2AwesomeStudio) December 8, 2017
Posts on Reddit are formatted using a slightly modified version of Markdown. It's relatively easy, But it does have a few small quirks. (You need to use two line breaks for a new paragraph!) We recommend the website Markdown Live Preview so you can make sure the post comes out exactly like you want it to.
Your post should contain
Here are some examples of post titles from past AMAs we’ve hosted:
You should write your title and body text a few days in advance of your AMA. This allows you to send the draft to any internal teams that may need to sign off on it. You can also send a draft of it to the moderation team if you're unsure about something. This lets us provide feedback on anything you may have overlooked such as a link to your cool project or something that might work better if it were reworded a little bit.
Some companies also like to offer a small token of appreciation or prize for the users who are participating in the AMA. This is totally optional, but if you do, some ideas from AMAs we've had in the past include:
Approximately 15 minutes before the scheduled/agreed start time of your AMA:
After your post is made, a few things will happen:
Things to keep in mind when reading through users comments and questions:
At the top of the page, beneath the post body, is a large text box that looks like the perfect place to type your answers, however, this is a trap!
Beneath each question or comment is a blue “reply” link.
Click that link and type your response in the new text box that appears.
If you have multiple people on your team participating in the AMA, feel free to have multiple people chime in with their answers!
Pro tip: You can change how the questions are being sorted to try and get some fresh questions. We typically recommend the "Top" and "New" sorts.
During the entire duration of your AMA, the moderation team will be watching things closely. Typically this will take the form of us cleaning up the comments section by removing content that breaks our community rules, removing comments from anyone who's just trying to beg for a free copy of your game, or approving genuine questions that may get caught in our spam filters.
If you need help for any reason or just have questions, please don’t hesitate to message the moderators via Reddit or send us a DM on Twitter (@rNintendoSwitch). We will be actively monitoring those inboxes during the entire event and will reply to you as quickly as possible.
It’s been a few hours and you’d like to wrap things up, that’s perfectly fine!
At the bottom of your post body you should see a series of links that looks something like this:
Just click on “edit” and add a note to the bottom of your main post body.
This edit should include:
When you’re happy with your edits, just click “Save”.
When the moderation team sees that you've edited your post, we will update the flair on your post and change it from "AMA - Live" to "AMA - Ended" to help let our users know that you are no longer monitoring the post or answering questions.
If you fail to edit your post to let users know it has ended, the moderation team will use their best judgement and flag it as ended if we see that it's been a couple hours without any further responses from you or your team.
Just because your AMA has ended doesn’t mean you aren’t welcome in the community anymore. We encourage you to check back in on a regular basis, make new posts, or comment on existing posts.
Some good times to come by again would be:
Redditors love seeing companies that are invested in the community, engage in discussions, and pop in from time to time.
We'd love to hear about the latest news from you! Feel free to add [email protected] to your press distribution list. Press notifications help us keep our wiki and sidebar up to date with things like upcoming release dates.
As you may already know, we have a Discord chat. What you might not know, however, is that you can get verified as a developer over there as well!
To get verified in our Discord chat, just send an email to [email protected] or send a Twitter DM to @rNintendoSwitch and let us know what your Discord username and discriminator (4 digit code) are. (E.g.: JohnDoe#9753)